1. Rolex watches
Datejust

Rolex Datejust
Make a date of a day

A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

Since its creation, it has continued to evolve, offering a host of aesthetic possibilities while encapsulating Rolex know-how.

Datejust

Embodying Rolex know-how

The perfect embodiment of the classic Rolex watch, the Datejust, launched in 1945, showcased all the major accomplishments developed to that point by the brand. It thus echoed the quest for excellence of Rolex founder Hans Wilsdorf who believed that watchmaking progress should encourage human progress. In a period of great change, people’s relationship with time was shifting. Modern life moved to the rhythm of the passing days and was less connected to the seasons. The Datejust offers enhanced comfort in terms of legibility and daily time management.

The Cyclops lens
Optimized reading

Created to improve the legibility of the date, the Cyclops lens is both an aesthetic and a technical brand signature. This Rolex invention was patented in the early 1950s and presented for the first time in 1953 on a Datejust. Its magnifying effect makes the date easier to read. Initially in Plexiglas, it has been crafted in sapphire since the 1970s, like the watch’s crystal.

Datejust

The Jubilee bracelet
Comfort and elegance

Celebrating the 40th anniversary of Rolex in 1945, the Jubilee bracelet was specially designed for the Datejust. This fluid and comfortable five-piece link metal bracelet is integral to the Datejust’s identity and enhances the timeless elegance of the model. The Datejust is also available with an Oyster bracelet or, on precious metal versions, a President bracelet.

Datejust

A continually updated watchmaking icon

The Datejust is constantly reinventing itself. Its varied reinterpretations express and showcase Rolex’s expertise in dial-making. Featuring smooth, domed, fluted or diamond-set bezels, the Datejust has stylishly spanned eras while perfectly adapting to the personality of its wearers.

Datejust

Celebrating dates with destiny

The Datejust has naturally become the watch of our dates with destiny. Day after day, its dial marks a meeting point between the personal course of each wearer and the passing of time. Seen on the wrists of such major figures as Winston Churchill, Dwight D. Eisenhower and Martin Luther King, the Datejust has spanned eras without ever losing its modern touch.

Among the Rolex Testimonees associated with the Datejust, we celebrate Swiss tennis legend Roger Federer, Polish tennis player Iga Świątek, Swiss skier Lara Gut-Behrami and Canadian singer Michael Bublé.

Rolex Datejust

A selection of models

Rolex Datejust 36 – M126234-0051

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel and white gold

Rolex Datejust 31 – M278383RBR-0025

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel, yellow gold and diamonds

Rolex Datejust 31 – M278240-0018

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel

Rolex Datejust 31 – M278344RBR-0021

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel, white gold and diamonds

Rolex Datejust 31 – M278278-0032

Rolex
Datejust 31

Oyster, 31 mm, yellow gold

Rolex Datejust 31 – M278384RBR-0008

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel, white gold and diamonds

Rolex Datejust 31 – M278241-0018

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel and Everose gold

Rolex Datejust 31 – M278343RBR-0016

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel, yellow gold and diamonds

Rolex Datejust 31 – M278381RBR-0023

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel, Everose gold and diamonds

Rolex Datejust 31 – M278273-0019

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel and yellow gold

Rolex Datejust 31 – M278289RBR-0019

Rolex
Datejust 31

Oyster, 31 mm, white gold and diamonds

Rolex Datejust 31 – M278341RBR-0003

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel, Everose gold and diamonds

Rolex Datejust 31 – M278274-0018

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel and white gold

Rolex Datejust 31 – M278288RBR-0038

Rolex
Datejust 31

Oyster, 31 mm, yellow gold and diamonds

Rolex Datejust 31 – M278271-0002

Rolex
Datejust 31

Oyster, 31 mm, Oystersteel and Everose gold

Rolex Datejust 36 – M126234-0037

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel and white gold

Rolex Datejust 36 – M126200-0002

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel

Rolex Datejust 36 – M126281RBR-0016

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel, Everose gold and diamonds

Rolex Datejust 36 – M126233-0035

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel and yellow gold

Rolex Datejust 36 – M126284RBR-0011

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel, white gold and diamonds

Rolex Datejust 36 – M126233-0018

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel and yellow gold

Rolex Datejust 36 – M126201-0013

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel and Everose gold

Rolex Datejust 36 – M126283RBR-0012

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel, yellow gold and diamonds

Rolex Datejust 36 – M126231-0016

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel and Everose gold

Rolex Datejust 41 – M126331-0001

Rolex
Datejust 41

Oyster, 41 mm, Oystersteel and Everose gold

Rolex Datejust 41 – M126333-0005

Rolex
Datejust 41

Oyster, 41 mm, Oystersteel and yellow gold

Rolex Datejust 41 – M126300-0005

Rolex
Datejust 41

Oyster, 41 mm, Oystersteel

Rolex Datejust 41 – M126331-0016

Rolex
Datejust 41

Oyster, 41 mm, Oystersteel and Everose gold

Rolex Datejust 41 – M126331-0007

Rolex
Datejust 41

Oyster, 41 mm, Oystersteel and Everose gold

Rolex Datejust 41 – M126334-0002

Rolex
Datejust 41

Oyster, 41 mm, Oystersteel and white gold

Rolex Datejust 41 – M126303-0001

Rolex
Datejust 41

Oyster, 41 mm, Oystersteel and yellow gold

Rolex Datejust 31 – M278288RBR-0006

Rolex
Datejust 31

Oyster, 31 mm, yellow gold and diamonds

Rolex Datejust 31 – M278275-0029

Rolex
Datejust 31

Oyster, 31 mm, Everose gold

Rolex Datejust 36 – M126231-0020

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel and Everose gold

Rolex Datejust 41 – M126334-0006

Rolex
Datejust 41

Oyster, 41 mm, Oystersteel and white gold

Rolex Datejust 36 – M126203-0020

Rolex
Datejust 36

Oyster, 36 mm, Oystersteel and yellow gold

Rolex Datejust 41 – M126333-0010

Rolex
Datejust 41

Oyster, 41 mm, Oystersteel and yellow gold

Rolex Datejust 41 – M126333-0019

Rolex
Datejust 41

Oyster, 41 mm, Oystersteel and yellow gold

Rolex Datejust 31 – M278285RBR-0005

Rolex
Datejust 31

Oyster, 31 mm, Everose gold and diamonds